Cookie Tracking for Broad PC
1. Introduction
This document outlines how Broad PC uses cookies, web beacons, and similar tracking technologies across broadpc.com. The purpose of this tracking is to enhance site functionality, collect analytics, deliver relevant marketing, and improve the overall user experience—while ensuring transparency and compliance with applicable privacy laws.
2. What are Cookies, Web Beacons, and Similar Technologies
Cookies are small text files placed on a user’s device when they visit a website; they enable the website to recognise that device/browser when the user returns. Web beacons (also called tracking pixels or image tags) are tiny graphic files (often 1×1 GIFs) embedded in a webpage or e-mail that work in conjunction with cookies to collect information about a user’s visit or behaviour. Similar technologies include scripts, local storage, or other browser‐based storage methods.
3. Why We Use These Technologies
Broad PC uses these technologies for the following reasons:
- Essential/Strictly Necessary: To enable the website’s core functionality (for example, maintaining your session when you’re logged in, providing secure areas). Without these technologies, certain requested features may not work.
- Performance / Site Improvement: To gather anonymous data about how visitors use the site (pages visited, errors encountered, load times), so that we can improve the site’s performance and user experience.
- Advertising / Tracking: To assess the effectiveness of our marketing campaigns, deliver content or ads relevant to your interests, and to understand traffic sources and conversions.
- Support / Tools: To provide support tools such as chat services, feedback mechanisms, and other interactive functionality.
4. Types of Cookies and Tracking We Use
We classify our cookies and tracking technologies into four main categories:
| Category | Description |
|---|---|
| Essential / Strictly Necessary | Cookies required for the website to function (e.g., login sessions, basket). |
| Performance / Analytics | Cookies and beacons that collect aggregated, non-personally-identifiable data on site usage. |
| Advertising / Marketing | Cookies and third-party tracking to measure marketing performance and deliver targeted ads. |
| Functional / Preference | Cookies that remember your preferences (language, region, display settings). |
We use both first-party cookies (set directly by broadpc.com) and third-party cookies (set by external domains), depending on the service. For example, analytics platforms may drop third-party cookies or use beacons to measure traffic.
5. How Users Can Manage Their Preferences
- At the first visit, a cookie consent banner is displayed, allowing you to accept or reject non-essential cookies.
- You can revisit your cookie preferences at any time via the “Cookie Settings” link typically located in the website footer or within your account settings.
- You may also control or delete cookies via your browser settings (for example: Chrome → Settings → Privacy & security → Cookies; Firefox → Options → Privacy & Security; Safari → Preferences → Privacy). Blocking all cookies (including essential ones) may impair site functionality.
- If you reject tracking cookies, analytic & marketing tools will not be loaded, but the site will still function with necessary features.
6. Data Retention and Security
Cookies will be retained for the period required for their purpose: session cookies expire when you close your browser; persistent cookies remain for a set time (e.g., 6-12 months) unless you clear them earlier.
All data collected via cookies is treated securely, in accordance with our data protection policies, and is used only for legitimate business purposes.
7. Compliance with Legal Frameworks
Broad PC is committed to compliance with applicable privacy laws and regulations, including:
- The General Data Protection Regulation (GDPR) applies to users in the European Union.
- The California Consumer Privacy Act (CCPA) applies to users in California, USA.
- Other regional laws require user consent or transparency in tracking.
- We regularly review our cookie/tracking implementation and consent banner practices to maintain compliance and adapt to regulatory changes.
8. Contact and Questions
If you have any questions or want more information about the cookies and tracking technologies used by Broad PC, please contact our Privacy/Compliance team at: privacy@broadpc.com
9. Conclusion
Cookie tracking is an integral part of Broad PC’s digital infrastructure—it supports core site functionality, enables performance improvements, and allows meaningful marketing and analytical measurement. We remain committed to maintaining transparency in how we use these technologies and providing you with control over your data and privacy.
