Cookie Tracking for Broad PC
1. Introduction
This document describes how Broad PC uses cookies, web beacons, and similar tracking technologies across broadpc.com. These technologies help enhance site functionality, collect analytics, deliver relevant marketing, and improve overall user experience — while ensuring transparency and compliance with privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
2. What Are Cookies, Web Beacons, and Similar Technologies
Cookies are small text files placed on your device when you visit a website. They allow the site to recognize your browser or device when you return.
Web beacons (also called tracking pixels) are tiny graphic files embedded in a webpage or email that work with cookies to understand user interactions.
Similar technologies include local storage, scripts, and other browser-based tools.
3. Why We Use These Technologies
Broad PC uses these technologies for the following purposes:
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Essential / Strictly Necessary: Enable core site functions such as secure login, account sessions, and shopping cart operations.
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Performance / Analytics: Collect anonymous usage data (pages visited, errors, load times) to improve site performance.
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Advertising / Marketing: Measure the effectiveness of campaigns, deliver relevant content, and understand conversions.
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Functional / Preference: Remember user settings, such as language, theme, or region.
4. Types of Cookies and Tracking We Use
| Category | Description |
|---|---|
| Essential / Strictly Necessary | Required for website functionality (e.g., login sessions, cart, security). |
| Performance / Analytics | Collect aggregated, non-personally identifiable data about site usage and behavior. |
| Advertising / Marketing | Measure campaign effectiveness and deliver relevant ads. May involve third-party partners. |
| Functional / Preference | Remember your preferences and customization choices. |
We use both first-party (set by broadpc.com) and third-party cookies (set by service providers such as analytics or ad networks).
5. User Choices and Opt-Out Rights
When you first visit our site, you will see a cookie consent banner that lets you accept or reject non-essential cookies.
You may change your preferences anytime through the “Cookie Settings” link in the site footer or your account settings.
Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to:
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Know what categories of personal information we collect and how we use them.
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Request correction or deletion of their personal information.
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Opt out of the sale or sharing of personal information.
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Limit the use and disclosure of sensitive personal information.
Broad PC does not sell personal information for monetary value. However, certain analytics or advertising cookies may constitute “sharing” under the CPRA.
You may exercise your rights or opt out at any time by clicking “Do Not Sell or Share My Personal Information.”
You can also control or delete cookies via your browser settings. Blocking essential cookies may affect site functionality.
6. Data Retention and Security
Cookies are retained only for the period necessary to fulfill their purpose.
Session cookies expire when you close your browser; persistent cookies remain for a defined period (typically 6–12 months) unless you delete them sooner.
All information collected via cookies is handled securely and in accordance with our internal data-protection policies.
7. Compliance and Updates
Broad PC complies with all applicable privacy regulations, including the CCPA/CPRA for California residents.
We review our cookie and consent practices periodically to maintain compliance and transparency as laws evolve.
8. Contact
For questions or privacy requests, please contact our Privacy & Compliance Team:
📧 support@broadpc.com
9. Conclusion
Cookies and similar technologies are an essential part of Broad PC’s digital operations.
They help ensure reliable site performance, enhance user experience, and support data-driven improvements — while giving you full transparency and control over your personal information.